"Full-fledged ubiquity of social media is not panoptic, as it’s sometimes mislabeled. Instead it brings about lateral surveillance or “participatory surveillance,” the many observing the many. It enacts a sort of “horizontal control,” inducing us to spy on one another to regulate one another’s behavior and generate marketing data. As law professor Eben Moglen declared, “every time you tag anything or respond to anything or link to anything, you’re informing on your friends."